Daily Tao Wisdom
Media kit · October 2026

1 million views of slow, serious philosophy.

Daily Tao Wisdom makes long-form documentaries on Taoist philosophy and its history. Its audience is mature, mostly North American, and watches for 10 to 15 minutes at a time. Here are the numbers, who watches, and how your brand fits in.

Figures from YouTube Analytics, as of 19 October 2026. Full analytics available on request.

At a glance

Built in 13 months.

1.02Mlifetime views since September 2025
147Kviews in the last 28 days
24.1Ksubscribers
182.6Khours watched
10–15 minaverage view duration on 30 to 45 minute films
80%of viewers are 45 or older
66%in the US, Canada, the UK or Australia
28%of watch time on TV screens

Lifetime figures unless stated · YouTube Analytics · Daily Tao Wisdom

Who watches

An older, English-speaking audience with time to watch.

59% of views come from people aged 55 or older, and more than a third from viewers 65 and over. They choose long films, watch them on phones and TVs, and come for ideas rather than trends.

Age

Share of views, lifetime

65+36.2%
55–6422.5%
45–5420.8%
35–4413.9%
25–345.3%
13–241.4%

Where they watch

Share of views, lifetime

United States49.4%
Canada5.9%
United Kingdom5.8%
Australia5.0%
India2.9%

Gender

Share of views, lifetime

Men72.5%
Women27.5%

Device

Share of watch time, lifetime

Mobile49.7%
TV27.7%
Computer14.8%
Tablet7.7%

YouTube Analytics · signed-in viewers · lifetime to 19 October 2026

What else they watch

Eastern philosophy, Jung, the Upanishads.

The channels this audience also watches include The East Made Simple, Flowing Void and Watts Awake. They read, they reflect, and they spend on books and learning.

Brands that fit
  • Books and audiobooksreading apps, publishers
  • Meditation and sleepapps, sound, routines
  • Learningcourses, language, history
  • Journals and stationerynotebooks, pens, planners
  • Tea and slow livingtea, ceramics, home

We don't run sponsors that make medical, financial or get-rich claims.

The films

The most-watched films.

FilmPublishedAvg. watchedViews
The Most Dangerous Book Ever Written About the Mind: Carl Jung's Golden FlowerJul 202610:37225,419
The Most Dangerous Disagreement Ever: Carl Jung vs Alan Watts on the SoulApr 202614:00209,685
Alan Watts Knew the Truth He Just Couldn't Live ItApr 202613:2559,864
The Real Reason Lao Tzu Left China and Never Came BackMar 20269:5958,497
Wu Wei: The Teaching That Breaks the Moment You Try to Teach ItApr 202612:0956,943
Confucius Met This Man Three Times. Never Recovered.Feb 20267:1040,254
Buddhism vs Taoism: The Night Zen Was BornMar 202612:0433,293

Lifetime views and average view duration · YouTube Analytics · 19 October 2026

What you get

One film. One sponsor.

The only brand in the film

One sponsor per film. No line-up of logos, no competing reads.

60 to 90 seconds, in the film's voice

Written to fit the story and its pace, placed at a natural pause so viewers stay with it.

Your link, everywhere it counts

In the first lines of the description and in the pinned comment, with your code.

A report after 30 days

Views, watch time and link clicks, taken from YouTube Analytics.

Add-on: mention in the weekly letter Add-on: YouTube community post Add-on: Spotify episode Every segment disclosed as paid promotion

How a segment fits.

1 · ~10 s

The bridge

Out of the story at a quiet moment, with a plain line that this part is sponsored.

2 · ~30 s

The product

What it is and what it does, shown simply, one point at a time.

3 · ~20 s

Why it fits

Why this audience would care, in honest terms. No promises we can't keep.

4 · ~10 s

The offer, then back

Your link and code on screen, then straight back to the film.

Rates depend on the film, the format and add-ons. Write to us and we'll send current rates within 48 hours.

Who makes it

An independent channel with a source trail.

How the films are made. Each film is researched and written by the channel's creator from primary texts and named translations, with every claim checked and labelled. Narration, including sponsor segments, is produced with a synthetic voice. Daily Tao Wisdom also publishes field guides, a weekly letter and a Patreon for members.

Sponsor a film

Let's talk.

Tell us about your brand and what you'd like to promote. We reply within 48 hours.

collaboration@dailytaowisdom.com

youtube.com/@Daily-Tao-Wisdom ↗